Research Document
Phone Research:
Specifications Overview:
Category: Specification:
Processor 528 MHz
Operating System Android
Memory 288 MB
Dimensions (LxWxT) 112 x 56.2 x 14.35 mm
Weight 135 g
Display 3.2-inch TFT-LCD touch-sensitive
Network HSPA/WCDMA
GPS Yes
Connectivity Bluetooth, Wi-Fi, USB
Camera 5.0 megapixel color camera
Battery Rechargeable Lithium-ion battery
Expansion MicroSD
Current Advertising Campaign Research:
HTC are a Taiwanese-based mobile phone company who have been around for 12 years and aspire to be a major handset maker like Samsung or Nokia.
Never heard of them? It’s because they’ve been keeping a low profile letting the mobile phone carriers put their names on the devices.
But as of October 2009 HTC decided to step out of the shadows and make a name for themselves. HTC started putting their logo on the handsets they make and they invested in a multi-million dollar marketing campaign. The tagline for which was “You don’t need to get a phone, You need a phone that gets YOU”, the second tagline was “HTC Quietly brilliant” and the tagline for the HTC Hero in particular was a rather uninspiring: “HTC Hero, Everything you need for work and weekend”.
The major banner ad on the HTC website was the following:
In terms of television advertising HTC decided not to focus on individual phones as they claimed customers would soon get tired of Apple iPhone style ads of spinning phones and applications.
HTC Anthems Advertisement
